Choice Hacking
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Choice Hacking

How Coca-Cola Built the World’s Most Memorable Brand

How memories make brands (and how brands can make memories)

If you’re a marketer, you’re in the memory-making business.

(Whether you realize it or not.)

Because even the most brilliant brands, products, apps, and campaigns will fail if they’re forgettable.

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Writing at the intersection of psychology, science, business and design

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