Choice Hacking
Published in

Choice Hacking

How Coursera uses psychology to make education addictive

The behavioral science principles behind their experience

Photo by Austin Distel on Unsplash

Coursera, the online education platform, was founded by professors at Stanford University. During the height of the global lockdown in early 2020, Coursera added 10 million new users in only two months, 7x the pace of new sign-ups in the previous year.

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