How Marketing Creates Memories
And why “memories make sales”
Imagine you’ve snagged a face serum after it’s gone viral on TikTok.
The serum promised fantastic results, but only if you used it every night.
You were really excited to see your skin transform, so you used the serum every night… for a few days.
Then your old skincare habits took over. You stashed the fancy serum in the back of your bathroom cabinet and forgot all about it.
Turns out, the number one reason new products fail in the long run is that people just forget to use them.
So how can we, as marketers and experience designers, create memories that help our brands grow?
Here’s what behavioral science, psychology, and neuromarketing suggest:
How to Create Memories for Customers: The C.R.E.A.T.E.S. Model
If you want to be unforgettable, follow these seven principles:
C: Consistency
R: Repetition
E: Emotion
A: Attention
T: Time & Frequency
E: Experience
S: Storytelling
