Choice Hacking
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Choice Hacking

How Red Bull Uses Psychology to Sell 15k Cans a Minute

Red Bull’s growth is a masterclass in customer psychology

Since Red Bull launched in 1987, it’s sold more than 100 billion cans. Every year, it sells about 15,000 cans every single minute (that’s about 8 billion a year). Its logo is recognized around the world, not only on its cans but also on its Formula 1 team cars.

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Writing at the intersection of psychology, science, business and design

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