How Red Bull Uses Psychology to Sell 15k Cans a Minute

Red Bull’s growth is a masterclass in customer psychology

Source: Yevheniia — stock.adobe.com

Since Red Bull launched in 1987, it’s sold more than 100 billion cans. Every year, it sells about 15,000 cans every single minute (that’s about 8 billion a year). Its logo is recognized around the world, not only on its cans but also on its Formula 1 team cars.