How Spotify Used Psychology to Perfect Its Experience

Jen Clinehens
Choice Hacking
Published in
6 min readNov 27, 2023

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Source: Adobe Stock

Spotify, the Swedish music streaming service, has one of the most admired digital experiences in the world.

With more than 570 million monthly active users and an impressive 226 million paying subscribers, it’s an easy-to-use, fun, and effective platform.

But how did this streamer become one of the world’s biggest and most admired companies?

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Jen Clinehens
Choice Hacking

ChoiceHackingIdeas.com // Brands win when they know what makes buyers tick (behavioral science, psychology, AI)