5 Genius Ways Starbucks Used Psychology to Become the King of Coffee
And how you can apply these principles to your own business
Published in
6 min readOct 6, 2021
Starbucks has created the biggest coffee brand in history, by repositioning the humble cup of joe into a premium product that introduced coffee culture to millions around the world. As former CEO Howard Schultz put it:
“Starbucks has a role and a meaningful relationship with people that is not only about the coffee.”
But how did they grow so big, so fast? It’s down to applications of behavioral science and psychology throughout their experience.
Prefer to watch these principles? Check out the video here:
1. Irrational Value Assessment: The Starbucks Effect
We all know Starbucks is expensive. But charging 5 or 6 times the price of a McDonald’s coffee is actually a genius business move.
