Choice Hacking
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Choice Hacking

The Decoy Effect: How the science of pricing influences customer choice

Photo by Alvaro Reyes on Unsplash

“Pricing is the moment of truth — all of marketing strategy comes to focus on the pricing decision.” — Harvard professor, E. Raymond Corey

Everyone wants to increase their sales.

But not all sales are created equal — some are more profitable than others. In any given product line, items that seem like they’d provide…

Writing at the intersection of psychology, science, business and design

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Jennifer Clinehens

Jennifer Clinehens

Behavior change strategist. Use science and psychology to improve design, CX, UX, marketing, habits — subscribe at

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