Choice Hacking
Published in

Choice Hacking

The Decoy Effect: How the science of pricing influences customer choice

Photo by Alvaro Reyes on Unsplash

“Pricing is the moment of truth — all of marketing strategy comes to focus on the pricing decision.” — Harvard professor, E. Raymond Corey

Everyone wants to increase their sales.

But not all sales are created equal — some are more profitable than others. In any given product line, items that seem like they’d provide…

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store