Choice Hacking
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Choice Hacking

How to Avoid the Cobra Effect

The road to hell is paved with good intentions…

Source: Adobe Stock

What is the Cobra Effect?

The Cobra Effect, also called Perverse Incentives, describes unintended negative consequences when a reward or incentive is offered to solve a problem.

The story goes that many years ago, in colonial India, there was a cobra infestation in…

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Jennifer Clinehens

Jennifer Clinehens

20K Followers

Behavior change strategist. Use science and psychology to improve design, CX, UX, marketing, habits — subscribe at https://campsite.bio/choicehacking