How to Create a Customer Persona
Do you know what makes your customers tick?
“Personas are often met with opposition because they’re a lot of work to assemble, and once assembled they are living, evolving things and must be maintained.
Like people, buyer personas change over time with the market, the times, the ebbs and flows of products and services.
They absolutely require work, but they are entirely worth it.”
— MarketingProfs.com
Personas are invaluable in crafting marketing and sales communications, customer journey maps, and understanding how to prioritize your budget.
They help you understand who your customer is, what they care about, and how to talk to them. Even better, they make your marketing more effective, and your sales cycles shorter.
What’s a Persona?
A persona is a semi-fictional representation of a group of your customers, boiled down into one representative character.
Personas bring your customers to life through both demographic and psychographic details.
Based on research and data from your existing customers, a persona is a mental shortcut that represents an important segment of your buyers.
