How to measure creative effectiveness, with science (not guesswork)

Crack your customers’ psychology with salience

Have you ever spent weeks or months toiling over a marketing campaign, just to see it fall flat with customers when it goes live?

“What went wrong?” your team asks themselves, disheartened (and maybe a little tipsy at the office Happy Hour).

You might’ve missed measuring how attention-grabbing your marketing would be in the real world, and figuring out if customers even noticed your…