Choice Hacking
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Choice Hacking

How to Persuade: Using Social Proof to Perfect Your Experience

Why research says it’s the gold standard of persuasion

“Men, it has been well said, think in herds.”
― Charles MacKay, Author

Has your mother ever said this to you: “If all your friends jumped off a bridge, would you do it too?” Or have you ever felt…

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Writing at the intersection of psychology, science, business and design

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