Choice Hacking
Published in

Choice Hacking

How Uber Used Psychology to Manipulate Its Drivers

What we can learn from Uber’s ethical mistakes

Available in 600 cities spread across 65 countries with more than 75 million users, Uber has become the default transport choice for many.

The scale and speed of adoption have been incredible, and Uber cites its unique business model and experience as the drivers.

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Writing at the intersection of psychology, science, business and design

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