Choice Hacking
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Choice Hacking

Loss Aversion — how fear influences customer choice

Why the possibility of loss is one of the most potent psychological principles in marketing

Photo by Kristina Tripkovic on Unsplash

Have you ever experienced FOMO — the “Fear of Missing Out”?

It’s a form of social anxiety that makes people scared they’re being left out of exciting or interesting events. It’s usually triggered by…




Writing at the intersection of psychology, science, business and design

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Jennifer Clinehens

Jennifer Clinehens

Behavior change strategist. Use science and psychology to improve design, CX, UX, marketing, habits — subscribe at

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