Maximizing Value: How to Leverage Psychology to Raise Your Prices

Jen Clinehens
Choice Hacking
Published in
7 min readMay 17, 2024

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Image Source: Adobe Stock

Clients often ask me, “How can we charge more?” The answer is simple:

Make the value you offer crystal clear.

In economics this is called value exchange.

Many brands provide the value, but they don’t communicate it clearly, consistently, or in language that resonates with their buyer. So how can we use…

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Jen Clinehens
Choice Hacking

ChoiceHackingIdeas.com // Brands win when they know what makes buyers tick (behavioral science, psychology, AI)