Choice Hacking
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Choice Hacking

NEW Video: How Apple, Gymshark, and MrBeast Apply Social Proof

Check out our new YouTube channel!

I’m so excited to introduce the Choice Hacking YouTube channel, dedicated to exploring the ways the world’s biggest brands apply behavioral science and psychology to their experiences.

In each video, we unpack lessons that any business can apply — no matter the size or the industry.

If you enjoy the video, please consider liking and subscribing so more people can find our content, and you get notified whenever a new video is released — our goal for this video is to hit 500 likes, and every single one counts! :)

Click here for a direct link to the episode


Apple. Gymshark. MrBeast. What do these three mega brands have in common? It’s their use of a psychological persuasion technique known as Social Proof.

In this video, I’m going break down how these brands have used Social Proof to grow, and turn these tactics into three lessons that any brand or business can apply.

Our goal is to hit 500 likes with this video — can you help us hit our very first YouTube goal?


Thank you so much for your interest in our channel. If you want to learn more, check out the links below for resources.

If you decide to support the channel by buying our book, becoming a member on, or leaving a tip, you can do that below as well — and thank you in advance, you absolute legend!


►Subscribe to the channel:


►Listen to the podcast:

►Get the first chapter of my bestselling book Choice Hacking for free:


►Buy the book:

►Tip the channel with “Buy Me a Coffee” and get exclusive access to sponsors-only content:

►Become a Choice Hacking Member:




►Like my music? Get a free 30-day trial for Epidemic Sound, the platform where I get all my music for podcasts, YouTube, and more:

Disclosure: Some resources include affiliate links, which means if you use click them and buy something I get monetary compensation, at no additional cost to you. :)



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