Reciprocity: How This Psychological Principle Can Perfect Your Customer Experience

And how Netflix, Amazon, DuoLingo, Costco, and Warby Parker apply this principle to perfection

Jennifer Clinehens
Apr 8 · 5 min read
Photo by Ekaterina Shevchenko on Unsplash

Did you know, that if you want someone to do you a favor often the best way to get it is by doing something for them first? Once they’ve seen you give them a gift or…