Choice Hacking
Published in

Choice Hacking

Steal This Simple Formula for Changing Customer Behavior

Get specific, make change.

Source: Adobe Stock

Are you interested in changing people’s behavior? It doesn’t matter if you’re a marketer, an experience designer, or a behavioral scientist — before you can change behavior, you need to figure out what you want people to do.




Writing at the intersection of psychology, science, business and design

Recommended from Medium

How to Get Google Alerts in Microsoft Teams

Leveraging the Origins of Branding for Digital Marketing

Every review counts: a quick guide to responding to customer feedback

CopySketch — How This Patented AI Tech is Transforming the Way We Write

Making Money from Blogs

Hello, my name is Megan Miller and I am currently a freshman at Montclair State University.

How To Promote Your Music in 2020

Here’s what no one tells you about attention

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jennifer Clinehens

Jennifer Clinehens

Behavior change strategist. Use science and psychology to improve design, CX, UX, marketing, habits — subscribe at

More from Medium

How to Prevent Biased Metrics

Twisted measuring tape

The Psychological Failure of New Coke

Busuu’s ‘Metrics You Can Move’ framework for finding product-market fit

How to Use Behavioral Science to Boost Conversion Rates