The Beginner’s Guide to Creating Marketing Personas
Do you know who your customer really is?
“Personas are often met with opposition because they’re a lot of work to assemble, and once assembled they are living, evolving things and must be maintained.
Like people, buyer personas change over time with the market, the times, the ebbs and flows of products and services.
They absolutely require work, but they are entirely worth it.”
— MarketingProfs.com
Note: This article is adapted from my book, “CX That Sings: An Introduction to Customer Journey Mapping”. You can learn more about it here.
Do you know who your customer is?
Personas are invaluable in crafting marketing and sales communications, customer journey maps, and understanding how to prioritize your budget.
They help you understand who your customer is, what they care about, and how to talk to them. Even better, they make your marketing more effective, and your sales cycles shorter.
What’s a Persona?
A persona is a semi-fictional representation of a group of your customers, boiled down into one representative character.
