Jun 11, 2019
8 min read
The Beginner’s Guide to Creating Marketing Personas
Do you know who your customer really is?
“Personas are often met with opposition because they’re a lot of work to assemble, and once assembled they are living, evolving things and must be maintained.
Like people, buyer personas change over time with the market, the times, the ebbs and flows of products and services.
They absolutely require work, but they are entirely worth it.”
— MarketingProfs.com
