Choice Hacking
Published in

Choice Hacking

The Cashless Effect: How eliminating the “pain of payment” can improve your experience

Disney, Amazon, and Panera Bread have seen huge returns after applying this psychological principle

Photo by Sharon McCutcheon on Unsplash

Note: This article is adapted from my book “Choice Hacking: How to use psychology and behavioral science to create an experience that sings”. Click here

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