Choice Hacking
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Choice Hacking

The Fascinating Psychology Tricks That Make WORDLE So Addictive

The secrets behind the world’s obsession

Source: MichaelJBerlin —

It started a few weeks ago. Tiny, colorful squares started popping up on my Twitter feed.

At first, I only saw one or two. But this week, almost my entire feed became a series of tiny yellow, green, and grey boxes.




Writing at the intersection of psychology, science, business and design

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Jennifer Clinehens

Jennifer Clinehens

Behavior change strategist. Use science and psychology to improve design, CX, UX, marketing, habits — subscribe at

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