Choice Hacking
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Choice Hacking

The Gruen Effect: How IKEA’s Store Design Makes You Buy More

How this psychological principle transforms IKEA’s customer experience

Photo by Kelvin Yup on Unsplash

Shopping can be a feast for the senses — color, light, smells, and even taste put customers into a state of emotional arousal. One of the retailers best known for an engaging store experience is furniture retailer IKEA. Their stores are designed…

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