Choice Hacking
Published in

Choice Hacking

The Pratfall Effect: How Mistakes Can Work in Your Favor

Source: Adobe Stock

Have you ever made an embarrassing mistake in public? Do you think it affected how much other people liked you or how competent they thought you were?

The Pratfall Effect is a surprising twist on how peoples’ opinions of us can change after making an error (and it applies to brands and products too).

What is the Pratfall Effect?




Writing at the intersection of psychology, science, business and design

Recommended from Medium



How to Accept One Way Payments Without the Hassle of Needing to Download an App

Multiple SEO Campaigns — How to Run at Once?

Power of Letting Go in Branding: What to Do During Business Crisis

Promote Your Initial Investment Round With A Stand-Out Press Release

How To Build a Community Around Your Product?

How to give your agency’s value proposition some fizz

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jennifer Clinehens

Jennifer Clinehens

Behavior change strategist. Use science and psychology to improve design, CX, UX, marketing, habits — subscribe at

More from Medium

5 Ways Apple Uses Psychology to Sell the iPhone

Don’t Be Afraid to Laugh With Your Customers

What are core competencies and why are they important for business growth?

How Brands Use Your Cognitive Biases