Choice Hacking
Published in

Choice Hacking

The Psychological Failure of New Coke

Why the biggest marketing disaster in history didn’t have to go wrong…

Source: Image created by the author

It's one of the biggest fails in business history — New Coke.

You might think you know the story. A classic brand foolishly replaces its classic product, and customers rebel.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store