The Psychology Behind Elon Musk’s $0 Marketing Strategy for Tesla
Decoding one of history’s greatest growth stories
There are few brands as groundbreaking and industry making as Tesla. Lots of companies have tried — and failed — to create an electric car that was widely adopted, but Tesla not only made electric cars mainstream, it made them sexy.
In the process, Tesla became one of the biggest companies on the planet and made CEO Elon Musk one of the richest people in the world. But why have Tesla succeeded where others have failed? And the most mind boggling thing — how have they managed to do it with a zero dollar marketing budget?
That’s right — Elon Musk hates advertising and refuses to pay for it.
On the surface, it might seem like this hatred of advertising is a recipe for disaster, but Tesla does have some secret weapons that have helped them succeed.
Today we’re going to talk about three psychological tactics that have helped Tesla grow so big, so fast. All with (supposedly) spending zero dollars on marketing.
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