The Psychology Behind Quibi’s $2B Fail

It’s one of the biggest fails in business history — Quibi.

You may think you know the story:

Business royalty raise almost 2 billion dollars to start the latest and greatest streaming platform — and it falls flat on its face in record time.

Only 7 months from launch to shutdown.

But contrary to popular belief, Quibi was not a bad idea.

In fact, it was pretty ahead of its time.

Even if it was a huge marketing disaster.

Today I’m breaking down some of the sneaky psychological traps that the Quibi team fell into … and you could too.

Prefer to watch? Check out the video case study:

1. The Dream Team Halo Effect

In 2018, the world of streaming content was a warzone.

Big players like Netflix, Hulu, and Amazon were spending billions of dollars creating original content — locked in a cutthroat race for the eyes and wallets of the American public.