The Psychology Behind Quibi’s $2B Fail

Jen Clinehens
Choice Hacking
Published in
6 min readJan 3, 2024

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It’s one of the biggest fails in business history — Quibi.

You may think you know the story:

Business royalty raise almost 2 billion dollars to start the latest and greatest streaming platform — and it falls flat on its face in record time.

Only 7 months from launch to shutdown.

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Jen Clinehens
Choice Hacking

ChoiceHackingIdeas.com // Brands win when they know what makes buyers tick (behavioral science, psychology, AI)