This Brilliant Email Nails Customer Behavior Change
And how you can steal their strategies to make your product a habit
My seven-year-old dog has been struggling with arthritis in her elbow, so our vet recently recommended YuMOVE — a joint supplement for dogs.
As you can imagine, pet health is an emotional subject for many folks. We want to take good care of our pets, but it’s not easy to create a new habit around a new behavior (like automatically remembering to give your dog joint supplements every day).
But when I recently received the email below, I was blown away by YuMOVE’s attention to owners’ behaviors, and their suggestions on how to change.
See if you can spot the section that impressed me so much:
That’s right, it’s this section:
The email suggests habit triggers to encourage folks to remember to give their dogs supplements. But to unpack why this is so effective, let’s back up and talk about…
