Choice Hacking
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Choice Hacking

What is Availability Bias?

Why our brains confuse recent information and important information

Source: TheCatWhisprer on Twitter

Have you ever seen an article or watched a story on the local news about someone who’s won the lottery?

How did you feel after you watched it? Did you feel like your own chances of winning went up or down?




Writing at the intersection of psychology, science, business and design

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Revision: Annotated Bibliography

What are unintended consequences?

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Jennifer Clinehens

Jennifer Clinehens

Behavior change strategist. Use science and psychology to improve design, CX, UX, marketing, habits — subscribe at

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