Choice Hacking
Published in

Choice Hacking

What is Idleness Aversion?

Or, how to make waiting in line less painful…

Have you ever had to wait for a really slow elevator?

It seems to take forever, right?

In post-war America, high-rise buildings had this problem for years. People would complain because the elevators were too slow.

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Writing at the intersection of psychology, science, business and design

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