Choice Hacking
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Choice Hacking

What is Idleness Aversion?

Or, how to make waiting in line less painful…

Source: Adobe Stock

Have you ever had to wait for a really slow elevator?

It seems to take forever, right?

In post-war America, high-rise buildings had this problem for years. People would complain because the elevators were too slow.




Writing at the intersection of psychology, science, business and design

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Jennifer Clinehens

Jennifer Clinehens

Behavior change strategist. Use science and psychology to improve design, CX, UX, marketing, habits — subscribe at

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