Choice Hacking
Published in

Choice Hacking

What is the Generation Effect?

Source: Adobe Stock

Have you ever seen an ad that makes you think a bit before you “get it?”

Like a tiny mental puzzle, you have to take a second to understand the message. But when you do, it seems to stick in your mind all day.

It’s down to a behavioral science principle called the Generation Effect.

What is the Generation Effect?




Writing at the intersection of psychology, science, business and design

Recommended from Medium

The Complete Guide to Text Messaging for Customer Service (With SMS Templates)

How to Track Website Traffic Using Google Analytics

Awesome Commercials That Employ Emotional Appeal

Top Appointment Apps For Scheduling Your Business

If You Want To Make Money, Affiliate Marketing, It All Starts Here

What I’d change to launch my iOS App

Is There a Correlation Between Fashion Product Recommendations and Customer Review Scores?

Why is Blogging Important for Businesses?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jennifer Clinehens

Jennifer Clinehens

Behavior change strategist. Use science and psychology to improve design, CX, UX, marketing, habits — subscribe at

More from Medium

Tech Product Leaders: Are We Spoiling Society?

Adopting A Changemaker Mindset

5 Ways Fiverr Made UX Research a Successful Standard

How to use OKRs toward product-market fit

Confused stickman, uncertain use OKRs to move forward toward product/market fit