Choice Hacking
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Choice Hacking

What is the Generation Effect?

Source: Adobe Stock

Have you ever seen an ad that makes you think a bit before you “get it?”

Like a tiny mental puzzle, you have to take a second to understand the message. But when you do, it seems to stick in your mind all day.

It’s down to a behavioral science principle called the Generation Effect.

What is the Generation Effect?

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Writing at the intersection of psychology, science, business and design

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Jennifer Clinehens

Jennifer Clinehens

Behavior change strategist. Use science and psychology to improve design, CX, UX, marketing, habits — subscribe at https://campsite.bio/choicehacking

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