Choice Hacking
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Choice Hacking

What is the Serial Position Effect?

How this simple psychology principle can make your customer experience more memorable

Source: Adobe Stock

Have you ever gone to the grocery store and forgotten the one thing you can in for, but managed to buy everything else on the list?

Or have you ever noticed that at a fashion show the most famous models open and close the show?




Writing at the intersection of psychology, science, business and design

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Jennifer Clinehens

Jennifer Clinehens

Behavior change strategist. Use science and psychology to improve design, CX, UX, marketing, habits — subscribe at

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