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Choice Hacking

Writing at the intersection of psychology, science, business, and design

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  • How Uber Used Psychology to Manipulate Its Drivers

    How Uber Used Psychology to Manipulate Its Drivers

    What we can learn from Uber’s ethical mistakes
    Go to the profile of Jennifer Clinehens
    Jennifer Clinehens
    Aug 17
    Why Steve Jobs Stole From a Hotel to Build the First Apple Store (And You Should Too)

    Why Steve Jobs Stole From a Hotel to Build the First Apple Store (And You Should Too)

    “Good artists copy, great artists steal.”
    Go to the profile of Jennifer Clinehens
    Jennifer Clinehens
    Aug 1
    What is the Endowment Effect?

    What is the Endowment Effect?

    And how to use it to perfect your marketing and product design
    Go to the profile of Jennifer Clinehens
    Jennifer Clinehens
    Jun 30
    What is the Generation Effect?

    What is the Generation Effect?

    Have you ever seen an ad that makes you think a bit before you “get it?”
    Go to the profile of Jennifer Clinehens
    Jennifer Clinehens
    May 12
    What is the Serial Position Effect?

    What is the Serial Position Effect?

    How this simple psychology principle can make your customer experience more memorable
    Go to the profile of Jennifer Clinehens
    Jennifer Clinehens
    May 10
    Steal This Simple Formula for Changing Customer Behavior

    Steal This Simple Formula for Changing Customer Behavior

    Get specific, make change.
    Go to the profile of Jennifer Clinehens
    Jennifer Clinehens
    Apr 27
    The Psychological Failure of New Coke

    The Psychological Failure of New Coke

    Why the biggest marketing disaster in history didn’t have to go wrong…
    Go to the profile of Jennifer Clinehens
    Jennifer Clinehens
    Apr 19
    What is Idleness Aversion?

    What is Idleness Aversion?

    Or, how to make waiting in line less painful…
    Go to the profile of Jennifer Clinehens
    Jennifer Clinehens
    Apr 6
    3 Reasons Why JC Penny Failed

    3 Reasons Why JC Penny Failed

    The psychological traps they fell into and how you can avoid them
    Go to the profile of Jennifer Clinehens
    Jennifer Clinehens
    Mar 29
    What is Availability Bias?

    What is Availability Bias?

    Why our brains confuse recent information and important information
    Go to the profile of Jennifer Clinehens
    Jennifer Clinehens
    Mar 27
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