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Choice Hacking
Writing at the intersection of psychology, science, business, and design
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Behavioral Science + Psychology
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How Uber Used Psychology to Manipulate Its Drivers
How Uber Used Psychology to Manipulate Its Drivers
What we can learn from Uber’s ethical mistakes
Jennifer Clinehens
Aug 17
Why Steve Jobs Stole From a Hotel to Build the First Apple Store (And You Should Too)
Why Steve Jobs Stole From a Hotel to Build the First Apple Store (And You Should Too)
“Good artists copy, great artists steal.”
Jennifer Clinehens
Aug 1
What is the Endowment Effect?
What is the Endowment Effect?
And how to use it to perfect your marketing and product design
Jennifer Clinehens
Jun 30
What is the Generation Effect?
What is the Generation Effect?
Have you ever seen an ad that makes you think a bit before you “get it?”
Jennifer Clinehens
May 12
What is the Serial Position Effect?
What is the Serial Position Effect?
How this simple psychology principle can make your customer experience more memorable
Jennifer Clinehens
May 10
Steal This Simple Formula for Changing Customer Behavior
Steal This Simple Formula for Changing Customer Behavior
Get specific, make change.
Jennifer Clinehens
Apr 27
The Psychological Failure of New Coke
The Psychological Failure of New Coke
Why the biggest marketing disaster in history didn’t have to go wrong…
Jennifer Clinehens
Apr 19
What is Idleness Aversion?
What is Idleness Aversion?
Or, how to make waiting in line less painful…
Jennifer Clinehens
Apr 6
3 Reasons Why JC Penny Failed
3 Reasons Why JC Penny Failed
The psychological traps they fell into and how you can avoid them
Jennifer Clinehens
Mar 29
What is Availability Bias?
What is Availability Bias?
Why our brains confuse recent information and important information
Jennifer Clinehens
Mar 27
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