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Choice Hacking
Writing at the intersection of psychology, science, business, and design
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Behavioral Science + Psychology
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Choice Hacking Podcast Episode 105: Halo Effect
Choice Hacking Podcast Episode 105: Halo Effect
I’m so excited to introduce the Choice Hacking podcast, a weekly show dedicated to exploring the ways behavioral science and psychology…
Jennifer Clinehens
Jan 20
The Peak-end Rule: 3 Ways IKEA and Walmart Used Psychology to Orchestrate Their Experiences
The Peak-end Rule: 3 Ways IKEA and Walmart Used Psychology to Orchestrate Their Experiences
How this psychological principle can help your experience punch above its weight
Jennifer Clinehens
Jan 18
The Gruen Effect: How IKEA’s Store Design Makes You Buy More
The Gruen Effect: How IKEA’s Store Design Makes You Buy More
How this psychological principle transforms IKEA’s customer experience
Jennifer Clinehens
Jan 2
Podcast Episode 104: Loss Aversion
Podcast Episode 104: Loss Aversion
Why losing is twice as painful as winning
Jennifer Clinehens
Dec 15, 2020
Hyperbolic Discounting: The science behind outsmarting yourself
Hyperbolic Discounting: The science behind outsmarting yourself
Psychology and behavioral science hold the keys to creating healthy habits
Jennifer Clinehens
Dec 13, 2020
How Walmart used psychology to become the world’s largest retailer
How Walmart used psychology to become the world’s largest retailer
Their approach is more scientific than you might think
Jennifer Clinehens
Nov 24, 2020
Podcast Episode 103: Peak-End Rule
Podcast Episode 103: Peak-End Rule
Why some moments matter more than others
Jennifer Clinehens
Nov 17, 2020
How IKEA used psychology to become the world’s largest furniture retailer
How IKEA used psychology to become the world’s largest furniture retailer
The secret science of meatballs and cheap furniture
Jennifer Clinehens
Oct 28, 2020
Podcast Episode 102: Confirmation Bias
Podcast Episode 102: Confirmation Bias
Check out the new Choice Hacking podcast
Jennifer Clinehens
Oct 25, 2020
The 6 essential parts of a successful journey map
The 6 essential parts of a successful journey map
A framework for getting started with customer journey mapping
Jennifer Clinehens
Oct 24, 2020
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