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Maximizing Value: How to Leverage Psychology to Raise Your Prices

Maximizing Value: How to Leverage Psychology to Raise Your Prices

Clients often ask me, “How can we charge more?” The answer is simple:
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Jen Clinehens
AG1 Athletic Green: “Benefits” Email Psychology Breakdown

AG1 Athletic Green: “Benefits” Email Psychology Breakdown

🧠 This education email from AG1 Athletic Greens has a lot to love (and some things I’d change). Here’s the psychology behind what works &…
Go to the profile of Jen Clinehens
Jen Clinehens
Use This Framework for Fascinating & Memorable Presentations (Backed by Science)

Use This Framework for Fascinating & Memorable Presentations (Backed by Science)

Most people hate presenting.
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Jen Clinehens
The Hidden Dangers of Hindsight Bias: When the Past Deceives

The Hidden Dangers of Hindsight Bias: When the Past Deceives

What is Hindsight Bias?
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Jen Clinehens
What is the Blemishing Effect? Why Imperfections Aren’t Always Bad

What is the Blemishing Effect? Why Imperfections Aren’t Always Bad

🧠 What is the Blemishing Effect?
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Jen Clinehens
5 Surprising Writing Tips To Make Your Words Fascinating (Backed by Science)

5 Surprising Writing Tips To Make Your Words Fascinating (Backed by Science)

Writing.
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Jen Clinehens
The Psychology Behind Quibi’s $2B Fail

The Psychology Behind Quibi’s $2B Fail

It’s one of the biggest fails in business history — Quibi.
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Jen Clinehens
Aldi’s psychological secrets for rapid growth

Aldi’s psychological secrets for rapid growth

Aldi — a “limited assortment” discount grocer with a cult following — is the fastest-growing grocer in both the US and the UK.
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Jen Clinehens
How Spotify Used Psychology to Perfect Its Experience

How Spotify Used Psychology to Perfect Its Experience

Spotify, the Swedish music streaming service, has one of the most admired digital experiences in the world.
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Jen Clinehens
26 Ways to Use Psychology in Your Marketing (with Examples)

26 Ways to Use Psychology in Your Marketing (with Examples)

Do you have a good grasp on the basics of marketing psychology and behavioral science, but just need a few thought starters to get going?
Go to the profile of Jen Clinehens
Jen Clinehens
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