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Choice Hacking
Writing at the intersection of psychology, science, business, and design
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Maximizing Value: How to Leverage Psychology to Raise Your Prices
Maximizing Value: How to Leverage Psychology to Raise Your Prices
Clients often ask me, “How can we charge more?” The answer is simple:
Jen Clinehens
May 17
AG1 Athletic Green: “Benefits” Email Psychology Breakdown
AG1 Athletic Green: “Benefits” Email Psychology Breakdown
🧠 This education email from AG1 Athletic Greens has a lot to love (and some things I’d change). Here’s the psychology behind what works &…
Jen Clinehens
Apr 10
Use This Framework for Fascinating & Memorable Presentations (Backed by Science)
Use This Framework for Fascinating & Memorable Presentations (Backed by Science)
Most people hate presenting.
Jen Clinehens
Mar 28
The Hidden Dangers of Hindsight Bias: When the Past Deceives
The Hidden Dangers of Hindsight Bias: When the Past Deceives
What is Hindsight Bias?
Jen Clinehens
Mar 28
What is the Blemishing Effect? Why Imperfections Aren’t Always Bad
What is the Blemishing Effect? Why Imperfections Aren’t Always Bad
🧠 What is the Blemishing Effect?
Jen Clinehens
Mar 28
5 Surprising Writing Tips To Make Your Words Fascinating (Backed by Science)
5 Surprising Writing Tips To Make Your Words Fascinating (Backed by Science)
Writing.
Jen Clinehens
Jan 9
The Psychology Behind Quibi’s $2B Fail
The Psychology Behind Quibi’s $2B Fail
It’s one of the biggest fails in business history — Quibi.
Jen Clinehens
Jan 3
Aldi’s psychological secrets for rapid growth
Aldi’s psychological secrets for rapid growth
Aldi — a “limited assortment” discount grocer with a cult following — is the fastest-growing grocer in both the US and the UK.
Jen Clinehens
Nov 29, 2023
How Spotify Used Psychology to Perfect Its Experience
How Spotify Used Psychology to Perfect Its Experience
Spotify, the Swedish music streaming service, has one of the most admired digital experiences in the world.
Jen Clinehens
Nov 27, 2023
26 Ways to Use Psychology in Your Marketing (with Examples)
26 Ways to Use Psychology in Your Marketing (with Examples)
Do you have a good grasp on the basics of marketing psychology and behavioral science, but just need a few thought starters to get going?
Jen Clinehens
Nov 14, 2023
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