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Chris Huebner

Marketing and Recruiting Strategist + University of South Carolina

The Digital Delusion and What to Do About it

The Digital Delusion and What to Do About it

Originally published at LINK: The Journal of Higher Education Web Professionals

Mar 5, 2019

A little bit about me.

A little bit about me.

Nov 6, 2018

WORK: Recruitment - Direct Mail

WORK: Recruitment - Direct Mail

New narrative for University of South Carolina recruitment

Feb 25, 2019

WORK: THERE IS GREATNESS

WORK: THERE IS GREATNESS

Searching for Non-Responders: How the University of South Carolina turned the end of search into the start of new opportunities

Nov 6, 2018

Gen Z Is Killing Advertising

Gen Z Is Killing Advertising

Modern marketers are obsessed with youth. As practitioners left the Fredrick Taylors efficiency-fueled business culture of the 50s and…

Apr 25, 2019

WORK: Publication Writing

WORK: Publication Writing

Both publications were used to market new academic programs at South Carolina.

Jun 12, 2019

Why Context is Key to More Effective Social Media Advertising

Why Context is Key to More Effective Social Media Advertising

It’s no longer enough to simply be in the feed. In order to break through and create better enrollment marketing outcomes, it’s crucial to…

May 7, 2019

I Tried to Write a Book About Word-of-Mouth

I Tried to Write a Book About Word-of-Mouth

And then I had kids.

Sep 21, 2018

Making Memories

Making Memories

Balancing the emotional and the rational in higher ed advertising

Dec 27, 2018

Stop Burying Digital Advertising

Stop Burying Digital Advertising

A case for moving digital advertising up the funnel

Dec 27, 2018

REPEAT THE LIE OFTEN ENOUGH AND IT BECOMES THE TRUTH

REPEAT THE LIE OFTEN ENOUGH AND IT BECOMES THE TRUTH

Has social media led us down a path of sloppy thinking?

Oct 3, 2018

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