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Why Silicon Valley is all wrong about Apple’s AirPods
So you think Apple is a tech company? No, you’re wrong.
In July of 1997, right before his return to Apple, Steve Jobs told BusinessWeek:
“The products suck! There’s no sex in them anymore! Start over”.
Ten years later, building on the dripping sex and rock and roll of the iPod (touched with a Bono 💋 no less!), Jobs revealed the iPhone and changed computing forever.
Last week, Apple did it again, but for some reason, nearly everyone in Silicon Valley is confused about what just happened. I mean, I understand the confusion, but do people really think that the most significant announcement was the removal of the 3.5mm analog headphone jack? I mean, it was, but not for the reasons everyone’s panties seems to be bunched up about.
Apple doesn’t give a shit about neckbeard hipsters who spent thousands of dollars on expensive audiophile gear that rely on 100-year-old technology to transmit audio signals. They’ll readily drop them faster than Trump drops facts to make an argument in a televised debate.
Apple is securing its future, and to do that, it must continue to shrink the physical distance between its products and its customers’ conceptions of self. The ᴡᴀᴛᴄʜ came first, busting our sidekick supercomputer out of our pockets and onto our skin. Apple’s next move will put its products literally within earshot of our minds.
This is no accident.
How quickly we forget the past
In 2007, not only did Apple launch the iPhone, but they also changed their name from Apple Computer, Inc., to Apple Inc.
This change was perhaps as big a deal as the iPhone itself, but it’s taken another decade for its implications to become clear.
Oops, did you blink and miss it? No problem. Apple made you a movie:
