Why Silicon Valley is all wrong about Apple’s AirPods

So you think Apple is a tech company? No, you’re wrong.

“The products suck! There’s no sex in them anymore! Start over”.

How quickly we forget the past

“[A designer] has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” — Antoine de Saint-Exupery

Repeat after me: Apple is not a technology company

So, then, why should you listen to me?

Apple is a fashion brand that makes jewelry that connects to the internet

“You’ve got to start with the customer experience and work backwards to the technology.” — Steve Jobs

“Confident Businessman With Wireless Headset”
Not Chris Hemsworth. And is he wearing a lanyard? (source)
The Jawbone Icon HD has a pairing guide.

AirPods are sex sticks that fuck your ears.

Two AirBuds after a hot session of ear fucking. Anyone got a 🚬?
As you talk to Siri, she whispers sweet nothings into your brain
Yeah, I’ll just leave that right there.
I like his typography

Patience is a virtue lost on Silicon Valley

An iPod ad from 2008 (Source)

Inventor of the hashtag. Ever-curious product designer and technologist. Previously: Google, Uber, Molly (YC W18).

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