Why Silicon Valley is all wrong about Apple’s AirPods

So you think Apple is a tech company? No, you’re wrong.

In July of 1997, right before his return to Apple, Steve Jobs told BusinessWeek:

“The products suck! There’s no sex in them anymore! Start over”.

Ten years later, building on the dripping sex and rock and roll of the iPod (touched with a Bono 💋 no less!), Jobs revealed the iPhone and changed computing forever.

Last week, Apple did it again, but for some reason, nearly everyone in Silicon Valley is confused about what just happened. I mean, I understand the confusion, but do people really think that the most significant announcement was the removal of the 3.5mm analog headphone jack? I mean, it was, but not for the reasons everyone’s panties seems to be bunched up about.

Apple doesn’t give a shit about neckbeard hipsters who spent thousands of dollars on expensive audiophile gear that rely on 100-year-old technology to transmit audio signals. They’ll readily drop them faster than Trump drops facts to make an argument in a televised debate.

Apple is securing its future, and to do that, it must continue to shrink the physical distance between its products and its customers’ conceptions of self…