Chris Pintek Describes Why Marketing is so Critical to Your Business
Marketing. It’s a broad term encompassing advertising, product design, market research, public relations and customer engagement and sales. It’s how you’ll make or break it as an entrepreneur. In short, marketing is everything, and without it — there is no business.
More than ever, marketing is of the utmost importance. Chris Pintek, a successful business operator from Fort Worth, Texas explains why:
It puts you on the map
Marketing involves getting word out about your product and your business in a way that is most likely to attract your ideal customer.
It’s how you’ll be discovered by those who will value most from your product. It’s how you’ll make that very first sale, or finally turn a profit. Marketing, if done correctly, will turn those first few customers into your business’s biggest proponents, Chris Pintek notes.
Marketing involves not only introducing your service or product, but also you — the entrepreneur — to the world.
Marketing is the single most important method to communicate your value to your prospective customers in a way that will get you noticed.
It helps you get to know your customer
The market research phase is arguably the most important component of marketing, Chris Pintek says. Market research, if done right, can tell you exactly what you need to know about your ideal customer and how best to meet that customer’s needs.
It sets the stage for success
Over time, when you nurture the relationships you develop through those first careful forays into marketing, you’ll create a captive audience who is looking for more. You’ll begin to build those critical relationships with your first-time customers that will ideally turn them into loyal, long-term customers. As a result, over time, your business will flourish. Using a unique combination of marketing strategies and mediums, you can positively impact your overall sales and profitability.
Soon, you’ll notice your sales creep up with less and less effort on your part. Marketing, if done right, sets the stage for the long-term success of your business.
It boosts your reputation
The success of your business depends on its reputation. When you begin by putting your name out there into the world, fulfilling the expectations placed on you by your customers, participating in important community initiatives, and offering valuable products and services, Chris Pintek explains, your reputation will grow. As a result, so will your sales and the overall success of your business.
It provides an opportunity for you to stand out
Marketing provides you with a unique opportunity to set yourself apart from your competitors and develop your brand. In a world where marketing is more affordable and accessible, there’s no denying that consumers are inundated with information all day long. Choose to take this opportunity to use marketing as a valuable and accessible tool in showcasing your highly unique perspectives, Chris Pintek notes.
Remember: your brand is what allows you to stand out among your competitors. Aim to build a brand that is easy for your customers to identify and remember. After all, you only have one opportunity to stand out from the rest.