How do you get people to pay attention?

How do you get people to pay attention and to think that your message is relevant immediately?

I learned this from @donmilleris.

How do you get people to pay attention and to think that your message is relevant immediately when you need them to sit up and pay attention?

I learned this from Donald Miller’s book Building a Storybrand.

His main insight is that when you’re trying to engage people in your ideas, you need to be telling them a story, and the person that you’re talking to needs to be the hero of that story.

So you notice how I began this video: I didn’t say “Here’s how I do things.” I said “How do you do things?”

I framed it in terms of something you’re wanting to do.

And then I positioned myself as I a guide — like an Obi Wan to Luke Skywalker who can tell you, “I’ve done it before. This is how you do it.”

And so that’s my relationship to you, the listener.

That is how you establish relevance:

You position yourself not as the hero, but the guide. You position the listener as the hero of the story.

That goes for all branding. That goes for all audience-building.

That’s the secret.

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In This Series:

1. How do you get people to pay attention?
2. How do you know which idea to write about today?
3. How do you speak in a way that people find easy and relatable?
4. How do you build trust AND never run out of content ideas?
5. How do you find out what people actually want YOU to create?
6. How do you give your content the best chance to fly?
7. How do you get your body and your mind to serve you optimally?
8. How do you overcome procrastination and create peace of mind?
9. How do you make sure your opportunities are always expanding?
10. Invest in people now — that way they will still listen to you in ten or twenty years.