How do you speak in such a way that people find it easy? Relatable? That pulls them in and compels them?
I learned this from Amy Porterfield.
You ask your ideal listener questions — and then you listen to how they speak.
Then you use the same words that they did.
So you could go on Facebook and you could say:
“What are some things that you struggle with spiritually? Or that you struggle with in your life as a Christian? What are your challenges?”
Somebody is going to say: “Well my challenge is I have a hard time engaging with Scripture. I sometimes lack faith. I’m struggling with a sin,” or whatever it may be.
Then they’ll answer your question and they’ll say, “This is what it’s like to be in that position.”
Well then you start out your prompt or your video or essay and you say, “This is what it’s like to be in this position.” (And you use the same words that they did.)
And immediately you are relevant and easy to understand — relatable.
Thank you Amy Porterfield for that.
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In This Series:
- How do you get people to pay attention?
- How do you know which idea to write about today?
- How do you speak in a way that people find easy and relatable?
- How do you build trust AND never run out of content ideas?
- How do you find out what people actually want YOU to create?
- How do you give your content the best chance to fly?
- How do you get your body and your mind to serve you optimally?
- How do you overcome procrastination and create peace of mind?
- How do you make sure your opportunities are always expanding?
- Invest in people now — that way they will still listen to you in ten or twenty years.