Eytan Bensoussan
May 25, 2016 · 2 min read

Is this really happening?

I’m sitting in a sushi bar listening to this serial entrepreneur and investor say that he wants to build a company with me. In fact, he is annoyed with me for not having started one sooner … “Why haven’t you started something of your own already? I’ve seen what you’ve done in the past. You have it in you. You aren’t lazy, so you must have a good reason… Please tell me what this reason is! … Actually forget it, I don’t want to know. You’re ready. Let’s not wait any longer.”

A thousand thoughts race through my mind. I had been working to create an opportunity like this for years. This lunch was over a decade in the making, and it was only to get me to the race line. Now the real marathon would begin… “Wait!” I tell myself … “Focus on the moment. Be present. Appreciate every minute of this conversation, even if you decide in 20 minutes that this guy is nuts.”

The more I listen to him the more excited I get. What he says is not nearly as important as how he is saying it. His emotions seem genuine. His excitement doesn’t feel like a sell tactic. This feels like the real deal. So I indulge — I let myself trust him, just until the end of the conversation, so I can see where it will take us.

Six months later, I’m glad I did. So far, it has been one of the most exciting professional bets I’ve made. That man I was having sushi with was Jay Ferst, who, along with his brother Dominique, co-founded Ferst Capital. They’re my partners, investors, and advisors in NorthOne— an ambitious company that is going to rebuild the business banking experience.

This isn’t a post about a company launch — we don’t have anything to sell. This isn’t a post about best-practices in startup land — I haven’t made nearly enough mistakes to know what best-practices are. This post is just the beginning of a journey and those that follow will tell the story of my chronicles as an entrepreneur and of the creation of NorthOne.


This is the first post of a series entitled The chronicles of an entrepreneur, a window into the real story behind Eytan, his team, and the building of NorthOne.

Read the next instalment in the Chronicles of an Entrepreneur — > Am I the right driver for this car?

Chronicles of an Entrepreneur

The chronicles of an entrepreneur, a window into the real story behind Eytan, his team, and the building of NorthOne.

Thanks to Megan Doepker

Eytan Bensoussan

Written by

Chronicling the journey of entrepreneurship and the building of NorthOne.

Chronicles of an Entrepreneur

The chronicles of an entrepreneur, a window into the real story behind Eytan, his team, and the building of NorthOne.

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