Today’s Advisor Spotlight: Martin Roll

Chynge
Chynge
Published in
2 min readJun 26, 2018

Next up on our advisors profile series is Martin Roll, a thought leader, strategy and branding guru in the business world. Martin brings on board his wealth of deep global experience in business and brand strategy.

Martin is a renowned global business and brand strategist who advises and mentors CEOs and executives in Fortune 500 companies, Asian firms and global family-owned businesses. He provides strategic consulting to owners and top management to drive sustained business performance. Martin advises clients how to build and manage strong, global brands as well as leadership of high-performing, marketing-oriented businesses in a hyper connected and fast-paced, digitalized world.

Martin is a highly accomplished keynote speaker at global conferences, an experienced conference moderator and executive workshop facilitator. He is an INSEAD Entrepreneur-in-Residence, guest lecturer at ESSEC Business School and Nanyang Business School, and Senior Advisor to Cocoon Capital in Singapore.

He is the author of global bestseller “Asian Brand Strategy” (2015) and co-author of “The Future of Branding” (2016). He has two new books in the pipeline on leadership and family business strategy. Martin has lived in Asia for two decades and serves an international pool of clients across all continents. He holds an MBA from INSEAD.

Chynge has complex products wrapped in complex technology. As an advisor to Chynge, Martin supports the team to drive sustained impact by defining business strategy, brand strategy, customer journey, design language and creating simple and elegant messaging consistently across all customer segments and touchpoints — to build a strong global brand for our international remittance business.

“I am excited to be an external advisor to Chynge, its founder and dedicated executive team helping the company with business strategy, marketing and brand strategy perspectives. Chynge is an amazing early-stage company that has a huge untapped global potential to disrupt the remittance, and in essence, parts of the global finance industry. The Chynge brand brings very distinct solutions to customers and partners benefitting them in various ways. Technology is an important part of Chynge as it embraces tomorrow’s opportunities enabling the company to become a daring, bold and different global brand. Chynge will become a change maker and thought-leader.”

We are thrilled to have Martin join the team. Welcome, Martin!

Read our other advisors https://medium.com/@chynge/chynge-remittance-board-of-advisors-high-octane-db5ee6622e85

Our Private Sale is in progress. To participate or get whitelisted for the Crowdsale (starts 28th June), please visit http://www.chynge.net

Whitepaper: http://bit.ly/chynge_whitepaper
Quick Overview: http://bit.ly/chynge_ico_quickoverview

Chynge community on Telegram: https://t.me/chynge

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