What is Business Analytics?

Step Dorogov
CimpleO
Published in
3 min readJun 17, 2021

Analytics describes and, as a result, takes measures to change various internal parameters. They add value to the company by identifying needs and justifying decisions. Today, any company, regardless of its size, understands that business analysis is necessary in order to withstand the competition and develop further.

Even if you have a small grocery store, without realizing it yourself, you perform simple, but still business analytics: you calculate how much to buy each of the goods, why exactly this and exactly how much, agree with suppliers and a logistics company.

Analysis tasks

The analysis involves the study of reports and data by dividing them into separate component parts. And the business itself is also a system consisting of several interconnected parts that interact, and the efficiency of the business as a whole depends on the effectiveness of their interaction.

Each company sets itself tasks individually, based on generally accepted goals: for some, it is important to reduce the cost of a certain project, for others — to receive additional investments, someone wants to complete the project on time, increase profits, etc.

Business analytics goals

Business analysis is performed to achieve the following results:

  • Reduced costs
  • Finding a solution to the problem
  • Improving project efficiency
  • Completion of projects on time
  • Documenting all requirements

Our solutions

The business analysis must be fast, accurate, and affordable. Of course, large amounts of data amassed by companies make business analysis difficult. And here big data comes to the rescue for analyzing big data. We implement software solutions for automated data collection and analysis.

Our solutions allow you to process:

  • Any amount of data
  • From any source
  • At high speed

And as a result, present the processed data in the form of beautiful, convenient, understandable and interactive graphs. With the help of such a solution, you can see the picture of the efficiency of the business as a whole and immediately move to a lower level in seconds — sales by category or the employment of employees.

Any business owner can independently work with such solutions — this does not require special knowledge. And most importantly, on the basis of this information, one can and should draw conclusions, predict and make fateful decisions. Thanks to the software, you do not need to wait days, weeks or months for specialists to generate department reports for you, everything is calculated in seconds.

Such automated systems can be used in any area:

  • Online Marketing
  • Sales
  • E-commerce
  • Logistics
  • HR department
  • Accounting and finance department, etc.

It is as easy as shelling pears to scale up a business in the market, have complete control over every detail, or integrate IoT technologies into your system. CimpleO brings you high-quality IoT software tailored to your needs. We do not resell someone else’s. We create unique designs with individual functionality not available in mass-market products.

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