The Long Road to Perfection. The Story of Building the cindx.io Website
In modern media, there are definite rules. No matter how unique or useful a project is, the first impression about it will be formed through a prism of its presentation.
For this reason, the CINDX team has paid particular attention to the creation of the website as a starting step on its long journey. Our website is not merely a presentation tool, but an opportunity to demonstrate both the creative and technical potential of our Team members.
WEBSITE DESIGN “SPACE”. UNCONVENTIONAL VARIANT
“In short, our goal was to first shock the viewers with our creativity, then show them a deeply developed layer” — Denis Eskenazi, Product Marketing Director
Work on the website began with the development of a creative strategy. Our goal was to attract the attention of the user with its authenticity while demonstrating the thoroughness of the details. We wanted to shock our viewers, thus drawing attention. Through curiosity, the interest of a person begins to delve, deepen, and engage in an informative block of the website by studying the mathematical model, taking a look at our first developments, and reading our public documents.
While creating the website we experienced various challenges, having to rewrite and edit the texts multiple times. Our first decision was to develop a modular website under the working name, “Space”.
“The layout looked very appealing. We felt the structure would look original, easy on the eyes, and contain useful information” — Denis Eskenazi
It was a website with specific information models standing in a particular order. However, when the layout was ready, we felt that the website wasn’t engaging, and had doubts that it could sell. It became apparent that continuing to work on this website would take a lot of time and resources, but would still fail to bring in positive results.
We tried to visualise the principles of our project by using an image of a solar system with different functions. However, we realised that various ICO projects used a similar format to ours. Nevertheless, even if we ignored this fact, we would have been willing to continue working on the website if we saw a positive result to it. However, we weren’t able to successfully implement our ideas.
“Our team decided that it is best to admit our mistake, close this chapter and move on.” — Denis Eskenazi
WEBSITE DESIGN “STORYTELLING”. MAXIMISING USER ENGAGEMENT
Our next step in the development of our website was the creation of an entirely new solution. We called the second project, “Storytelling”. It was the designer’s interpretation of our imagination.
“I wrote a script which contained modules related directly to us. Such as information on STO details, product details, benefits, and “how it works” section. However, all of these traditional information modules have been gathered into one collective goal. A story that should unfold as the user consistently learns about the website” — Denis Eskenazi
We anticipated that our storytelling would captivate people. A good story with a great execution appeals more to an individual than a dull website.
At the same time, the Storytelling version has another particular advantage. Here we managed to show our technical potential.
“Programmers can make a technical evaluation of the website and understand that there is a lot of significant work behind it. Yes, there are always comments and criticisms associated with the website and its user-friendliness. We understand what is necessary to work on, and we have already seen positive feedback” — Denis Eskenazi
Our team consists of professionals who can implement the tasks we set them. CINDX is a project based on the blockchain, which requires an experienced team of unique specialists. The website is just a small part of our potential.
Currently, the website is in the process of being completed. But in general, we can already give it an assessment, and say with confidence that we are happy with the work that has been done. We see that it is beautiful, exciting, functional and original, and we received similar feedback from the first users.
“Nobody has developed such a website in the blockchain-related sphere. It carries out 3 main objectives: informs, inspires and entertains” — Denis Eskenazi
WHAT IS BETTER? COMPARISON OF “STORYTELLING” AND CLASSIC WEBSITE DESIGN
“We have to prepare for the fact that our enthusiastic approach to the creative side of the website may not meet the same enthusiasm” — Denis Eskenazi
We understand that to design a website in a way that other’s don’t is a certain risk. For this reason, a decision was made to test the “spare” version of the website also known as the classic version.
We have had some intuitive feeling that users would like “Storytelling” much more. Why? It is more interesting. It makes us stand out.
Even though work on the website “Storytelling” still requires much work, we don’t believe that it is not worth it.
EMOTIONAL INVOLVEMENT
“It should be noted, that the problem with the website “Space” was not only in the fact that it seemed to us as unmarketable, but it’s initial concept seemed uninteresting and uninspiring to us. Work on beautiful things is always much simpler even if they are time-consuming because you understand that you will be proud of the results and your work will give pleasure to others” — Denis Eskenazi
In the course of development of the website, as it usually happens, there were also moments when work didn’t go according to plan. An idea seemed simple but turned out very difficult in realisation.
The most challenging moment was in time management and keeping deadlines. However, we managed to keep up with the plan, in the course of creating the website. During development, there were only little changes to the deadlines, which we managed to minimise thanks to effective teamwork and the tremendous emotional involvement of the team.
During the development of the Storytelling version of the website, no one had any doubt that is worth developing. Despite the changes, the varying opinions on the minor details, discussion on what to edit, we always believed that this was part of the working process, that brought us great pleasure.
“The website “Storytelling”, in my opinion, reflects the work and potential of our team; it shows our approach to the business” — Denis Eskenazi
We are young, creative and we are innovators. We are developing a new unique project. We don’t want to tell boring stories; we want to show what we are capable of. At the same time, our team is a team of real professionals who are already engaged in the creation and implementation of the CINDX platform. We hope that we will manage to surprise our users with our website, not because it tells an exciting story, but because people are working behind the scenes and putting all their efforts into creating something daring.
Sincerely yours,
