Cinemania
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Cinemania

Birth of the Summer Blockbuster

Hollywood’s Holy Grail

Image Credit: Universal Pictures/MCA

Since the birth of the movies as an American pastime, Hollywood had always enjoyed a spike in summer business. The studio game plan was to release a variety of films to satisfy their vast and growing audience.

That one must-see movie to captivate the public would remain a phenomenon. Something unknown and organic to break away from the pack.

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