Responsive Web Design

A responsive web design (RWD) is an approach to web design which makes web pages’ render well on a variety of devices and window or screen sizes OR could be said to be a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device.

Recent work also considers the viewer proximity as part of the viewing context as an extension of RWD. Usually, a site designed with RWD adapts the layout to the viewing environment by using flexible images.

Responsive web designs provide great user-experience through the website adjusting to different screen sizes. This usually allows proper ease and navigation while reading, as well as navigation with a minimum of resizing, panning and scrolling. Thus implying that contents on the site, such as texts, images, videos and screen layouts adapt on a variety of devices. Having a responsive website in design and layout means one site for a variety of devices, therefore there is no need for a separate mobile website build, which is cost-effective.

WHY RESPONSIVE DESIGNS
The main objective of advertising is to show potential customers the benefits of your products and services, therefore it is important to note these three factors;

• Content creation can be done once and delivered to a variety of devices.
• Whatever kind of device being used to access the web site's content; the user experience is the same.
• Product marketing can be strengthened with complementary services all derived directly across all customer’s touchpoints.
• As the number of customers using mobile devices to shop increases, responsive site designs should guarantee this activity being familiar on a desktop, tablet or phone.

GEEKY WHY

• It requires no redirection for users to have a device-optimized view, which reduces load time. Also, user agent-based redirection is error-prone and can degrade your site’s user experience (see Pitfalls when detecting user agents” section for details).
• Saves resources when Googlebot crawls your site. For RWD pages, a single Googlebot user agent only needs to crawl your page once, rather than crawling multiple times with different Googlebot user agents to retrieve all versions of the content. This improvement in crawling efficiency can indirectly help Google index more of your site’s content.
• Requires less engineering time to maintain multiple pages for the same content.