Tips for creating an effective landing page

Great first impressions are very important when transforming leads to effective sales. One of the major ways of creating a great long-lasting first impression is having a good landing page.

Landing pages are basically web pages that serve as entry points for websites or particular sections of a website(s). Therefore, landing pages should be catchy, simple and comprehensive. Creating an effective landing page is not difficult to achieve, below are some key points to note when creating a simple eye-catchy landing page.

SIMPLE AND CONVINCING COPY TEXT

The main objective of advertising is to show potential customers the benefits of your products and services, therefore it is important to note these three factors;

• Explain the benefits of your services in simple terms, don’t complicate it, let the potential customers see the importance of using your products and services, and how it can make their lives more enjoyable. It’s important to focus on the problems your products can solve rather than its features.
• Good reviews are business boosters, try to include testimonies of consented satisfied customers in your landing page.
• Marketing strategies without substance should not be considered. Do not try to force your potential customers to buy your products, avoid overly visually impressive animations, unattainable promise, instead design an environment where the clients are interested in buying and not you desperate to sell. Keep it simple and appealing to prospective customers.

A CLEAN AND STRAIGHT TO-THE-POINT LAYOUT

Landing pages should be simple, clean and comprehensive enough. The main aim is to get the client focusing on effective solutions and not to be distracted by unrelated contents to what you are marketing. Background colours should be as plain as plain can be, preferable white. Ensure that your font size is legible enough, and at the same time not too large that it screams ‘loud’. Headlines should be included when necessary. Do not make a sentence too wordy, split them into paragraphs or bullet points. A better reading experience usually results in clients being engaged and willing to try out your services.

A COMPELLING TITLE

Your titles should be able to convince viewers to go through your landing page, make it effective by either providing an outcome which is awaited with keen anticipation, take for example ’10 effective ways to market your business on social media’. Your titles should grab attention as much as possible or promise first-hand information that cannot be attained elsewhere.

It is important to ensure that your title text does not resort to a click-bait strategy, focus on setting out a benefit embedded headline instead of a click-bait title.

PICTURES THAT SHOW THE PRODUCTS IN ACTION

Pictures go a long way in descriptions as well as explanations, they help reinforce the idea that your products are reality-based products that will be able to make lives simpler productive and fun. Pictures or maybe even videos should be used on your landing page so that viewers can see your products in action and also explain why it is up to standard or better than other products. One should note that images and videos are very key agents and should be incorporated into marketing strategies. Take for instance if you’re advertising a piece of laboratory equipment, instructions on how to effectively use the equipment can be illustrated in a picture or video form.

A Landing Page as stated earlier is not difficult to build when the above tips are applied appropriately.